The Lean Product Playbook by Dan Olsen mentions the importance of looking at the target users and their underserved needs. From my user interviews, I came up with a set of underserved needs to keep in mind while designing.
Product Market Fit
- Need to diverge: Users want to explore stocks from various fields.
- Need to learn: Users want to constantly read and learn about various stocks in the field.
- Need to connect: Users want to follow the stock price as they read the news. The stock and the news aspects must feel like a single experience.
I brainstormed and sketched various wireframes based on the user needs and behaviors. I digitalized my sketches in order to show it to the users and gather their feedback.
List of Categories
Users mentioned that they aren’t sure about which categories to follow. I would want to introduce a general category called “Top stocks” to reduce any friction of choosing categories in the beginning.
List of News
Users requested a quick way to switch between news from their categories and from the stocks they own.
When I asked if users cared more about the thumbnail, title, description, or tags, they were not sure. I have to hand them a set of designs to gather more insights.
Users mentioned a bookmark feature to read later and a share button to share on social media.
One user suggested an accessibility feature to increase the font size.
Another user found “topics” to be more fitting than “categories.”
User feedback informed me about required features and how they should work, which I organized with the following task flow.
UI Design Decisions
Based on the task flow and the current Robinhood UI , I designed multiple versions of each interface to diverge
and weigh the pros and cons.
I took the above decisions and followed Robinhood’s design system to design high-fi versions. Below is the user flow, as well as the prototype separated into 3 GIFs.